Why Brands Are Turning to Influencer Marketing Agencies in London
In a content-saturated digital world, attention is currency. And no one commands attention today quite like influencers. From niche-content creators on TikTok to household-name YouTubers and Instagram personalities, influencers are shaping what people buy, where they travel, and which brands they trust. For brands finding it difficult to cut through the noise, influencer marketing is no longer just a trend—it's an integral part of a well-rounded digital strategy. But with the space evolving so rapidly, many are posing an important question: Do we do this in-house, or use an influencer marketing agency ? If you're a brand looking for smart, strategic, and quantifiable impact, then here's why partnering with a London influencer marketing agency —such as The Social Angels—could be the smartest decision you'll make in 2025. Why Influencer Marketing Works Before we dive into the role of the agencies, it's important to understand why influencer marketing is so ef...